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E-Commerce \u0e43\u0e19\u0e15\u0e25\u0e32\u0e14\u0e04\u0e49\u0e32\u0e1b\u0e25\u0e35\u0e01\u0e08\u0e30\u0e2d\u0e22\u0e39\u0e48\u0e17\u0e35\u0e48\u0e23\u0e32\u0e27 22% \u0e43\u0e19 \u0e1b\u0e35 2024 \u0e04\u0e27\u0e32\u0e21\u0e17\u0e49\u0e32\u0e17\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e04\u0e49\u0e32\u0e1b\u0e25\u0e35\u0e01\u0e43\u0e19\u0e1b\u0e35\u0e19\u0e35\u0e49 \u0e19\u0e31\u0e48\u0e19\u0e01\u0e47\u0e04\u0e37\u0e2d\u0e23\u0e32\u0e04\u0e32\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e22\u0e31\u0e07\u0e2d\u0e22\u0e39\u0e48\u0e43\u0e19\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e2a\u0e39\u0e07 \u0e09\u0e38\u0e14\u0e23\u0e31\u0e49\u0e07\u0e01\u0e33\u0e25\u0e31\u0e07\u0e0b\u0e37\u0e49\u0e2d\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04 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2024<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.priceza.com\/insights\/e-commerce-insights\/%e0%b8%ad%e0%b8%b1%e0%b8%9b%e0%b9%80%e0%b8%94%e0%b8%95%e0%b8%a0%e0%b8%b2%e0%b8%9e%e0%b8%a3%e0%b8%a7%e0%b8%a1%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94%e0%b8%84%e0%b9%89%e0%b8%b2%e0%b8%9b%e0%b8%a5%e0%b8%b5%e0%b8%81-retail-e-commerce-market-landscape-%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b9%81%e0%b8%82%e0%b9%88%e0%b8%87%e0%b8%82%e0%b8%b1%e0%b8%99%e0%b9%81%e0%b8%a5%e0%b8%b0%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%97%e0%b9%89%e0%b8%b2%e0%b8%97%e0%b8%b2%e0%b8%a2%e0%b8%82%e0%b8%ad%e0%b8%87%e0%b8%9c%e0%b8%b9%e0%b9%89%e0%b9%80%e0%b8%a5%e0%b9%88%e0%b8%99%e0%b9%83%e0%b8%99%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94.html\/#%E0%B8%A0%E0%B8%B2%E0%B8%9E%E0%B8%A3%E0%B8%A7%E0%B8%A1%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B8%AD%E0%B8%B5%E0%B8%84%E0%B8%AD%E0%B8%A1%E0%B9%80%E0%B8%A1%E0%B8%B4%E0%B8%A3%E0%B9%8C%E0%B8%8B%E0%B8%9B%E0%B8%B5_2024\" 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href=\"https:\/\/www.priceza.com\/insights\/e-commerce-insights\/%e0%b8%ad%e0%b8%b1%e0%b8%9b%e0%b9%80%e0%b8%94%e0%b8%95%e0%b8%a0%e0%b8%b2%e0%b8%9e%e0%b8%a3%e0%b8%a7%e0%b8%a1%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94%e0%b8%84%e0%b9%89%e0%b8%b2%e0%b8%9b%e0%b8%a5%e0%b8%b5%e0%b8%81-retail-e-commerce-market-landscape-%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b9%81%e0%b8%82%e0%b9%88%e0%b8%87%e0%b8%82%e0%b8%b1%e0%b8%99%e0%b9%81%e0%b8%a5%e0%b8%b0%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%97%e0%b9%89%e0%b8%b2%e0%b8%97%e0%b8%b2%e0%b8%a2%e0%b8%82%e0%b8%ad%e0%b8%87%e0%b8%9c%e0%b8%b9%e0%b9%89%e0%b9%80%e0%b8%a5%e0%b9%88%e0%b8%99%e0%b9%83%e0%b8%99%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94.html\/#2_%E0%B8%84%E0%B8%A7%E0%B8%B2%E0%B8%A1%E0%B8%84%E0%B8%B2%E0%B8%94%E0%B8%AB%E0%B8%A7%E0%B8%B1%E0%B8%87%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%9C%E0%B8%B9%E0%B9%89%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B9%82%E0%B8%A0%E0%B8%84%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%AA%E0%B8%B9%E0%B8%87%E0%B8%82%E0%B8%B6%E0%B9%89%E0%B8%99\" title=\"2. \u0e04\u0e27\u0e32\u0e21\u0e04\u0e32\u0e14\u0e2b\u0e27\u0e31\u0e07\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e17\u0e35\u0e48\u0e2a\u0e39\u0e07\u0e02\u0e36\u0e49\u0e19\">2. \u0e04\u0e27\u0e32\u0e21\u0e04\u0e32\u0e14\u0e2b\u0e27\u0e31\u0e07\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e17\u0e35\u0e48\u0e2a\u0e39\u0e07\u0e02\u0e36\u0e49\u0e19<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.priceza.com\/insights\/e-commerce-insights\/%e0%b8%ad%e0%b8%b1%e0%b8%9b%e0%b9%80%e0%b8%94%e0%b8%95%e0%b8%a0%e0%b8%b2%e0%b8%9e%e0%b8%a3%e0%b8%a7%e0%b8%a1%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94%e0%b8%84%e0%b9%89%e0%b8%b2%e0%b8%9b%e0%b8%a5%e0%b8%b5%e0%b8%81-retail-e-commerce-market-landscape-%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b9%81%e0%b8%82%e0%b9%88%e0%b8%87%e0%b8%82%e0%b8%b1%e0%b8%99%e0%b9%81%e0%b8%a5%e0%b8%b0%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%97%e0%b9%89%e0%b8%b2%e0%b8%97%e0%b8%b2%e0%b8%a2%e0%b8%82%e0%b8%ad%e0%b8%87%e0%b8%9c%e0%b8%b9%e0%b9%89%e0%b9%80%e0%b8%a5%e0%b9%88%e0%b8%99%e0%b9%83%e0%b8%99%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94.html\/#3_%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A1%E0%B8%B5%E0%B8%AA%E0%B9%88%E0%B8%A7%E0%B8%99%E0%B8%A3%E0%B9%88%E0%B8%A7%E0%B8%A1%E0%B8%81%E0%B8%B1%E0%B8%9A%E0%B8%A5%E0%B8%B9%E0%B8%81%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%99%E0%B9%89%E0%B8%AD%E0%B8%A2%E0%B9%80%E0%B8%81%E0%B8%B4%E0%B8%99%E0%B9%84%E0%B8%9B\" title=\"3. \u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e1a\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e19\u0e49\u0e2d\u0e22\u0e40\u0e01\u0e34\u0e19\u0e44\u0e1b\">3. \u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e1a\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e19\u0e49\u0e2d\u0e22\u0e40\u0e01\u0e34\u0e19\u0e44\u0e1b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.priceza.com\/insights\/e-commerce-insights\/%e0%b8%ad%e0%b8%b1%e0%b8%9b%e0%b9%80%e0%b8%94%e0%b8%95%e0%b8%a0%e0%b8%b2%e0%b8%9e%e0%b8%a3%e0%b8%a7%e0%b8%a1%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94%e0%b8%84%e0%b9%89%e0%b8%b2%e0%b8%9b%e0%b8%a5%e0%b8%b5%e0%b8%81-retail-e-commerce-market-landscape-%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b9%81%e0%b8%82%e0%b9%88%e0%b8%87%e0%b8%82%e0%b8%b1%e0%b8%99%e0%b9%81%e0%b8%a5%e0%b8%b0%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%97%e0%b9%89%e0%b8%b2%e0%b8%97%e0%b8%b2%e0%b8%a2%e0%b8%82%e0%b8%ad%e0%b8%87%e0%b8%9c%e0%b8%b9%e0%b9%89%e0%b9%80%e0%b8%a5%e0%b9%88%e0%b8%99%e0%b9%83%e0%b8%99%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94.html\/#4_Low_Conversion_Rates\" title=\"4. Low Conversion Rates\">4. Low Conversion Rates<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.priceza.com\/insights\/e-commerce-insights\/%e0%b8%ad%e0%b8%b1%e0%b8%9b%e0%b9%80%e0%b8%94%e0%b8%95%e0%b8%a0%e0%b8%b2%e0%b8%9e%e0%b8%a3%e0%b8%a7%e0%b8%a1%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94%e0%b8%84%e0%b9%89%e0%b8%b2%e0%b8%9b%e0%b8%a5%e0%b8%b5%e0%b8%81-retail-e-commerce-market-landscape-%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b9%81%e0%b8%82%e0%b9%88%e0%b8%87%e0%b8%82%e0%b8%b1%e0%b8%99%e0%b9%81%e0%b8%a5%e0%b8%b0%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%97%e0%b9%89%e0%b8%b2%e0%b8%97%e0%b8%b2%e0%b8%a2%e0%b8%82%e0%b8%ad%e0%b8%87%e0%b8%9c%e0%b8%b9%e0%b9%89%e0%b9%80%e0%b8%a5%e0%b9%88%e0%b8%99%e0%b9%83%e0%b8%99%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94.html\/#5_Cart_Abandonment\" title=\"5. Cart Abandonment\">5. Cart Abandonment<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.priceza.com\/insights\/e-commerce-insights\/%e0%b8%ad%e0%b8%b1%e0%b8%9b%e0%b9%80%e0%b8%94%e0%b8%95%e0%b8%a0%e0%b8%b2%e0%b8%9e%e0%b8%a3%e0%b8%a7%e0%b8%a1%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94%e0%b8%84%e0%b9%89%e0%b8%b2%e0%b8%9b%e0%b8%a5%e0%b8%b5%e0%b8%81-retail-e-commerce-market-landscape-%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b9%81%e0%b8%82%e0%b9%88%e0%b8%87%e0%b8%82%e0%b8%b1%e0%b8%99%e0%b9%81%e0%b8%a5%e0%b8%b0%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%97%e0%b9%89%e0%b8%b2%e0%b8%97%e0%b8%b2%e0%b8%a2%e0%b8%82%e0%b8%ad%e0%b8%87%e0%b8%9c%e0%b8%b9%e0%b9%89%e0%b9%80%e0%b8%a5%e0%b9%88%e0%b8%99%e0%b9%83%e0%b8%99%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94.html\/#6%E0%B8%82%E0%B8%B1%E0%B9%89%E0%B8%99%E0%B8%95%E0%B8%AD%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3_Return_%E0%B9%81%E0%B8%A5%E0%B8%B0_Refund_%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%A2%E0%B8%B8%E0%B9%88%E0%B8%87%E0%B8%A2%E0%B8%B2%E0%B8%81\" title=\"6.\u0e02\u0e31\u0e49\u0e19\u0e15\u0e2d\u0e19\u0e01\u0e32\u0e23 Return \u0e41\u0e25\u0e30 Refund \u0e17\u0e35\u0e48\u0e22\u0e38\u0e48\u0e07\u0e22\u0e32\u0e01\">6.\u0e02\u0e31\u0e49\u0e19\u0e15\u0e2d\u0e19\u0e01\u0e32\u0e23 Return \u0e41\u0e25\u0e30 Refund \u0e17\u0e35\u0e48\u0e22\u0e38\u0e48\u0e07\u0e22\u0e32\u0e01<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E0%B8%9B%E0%B8%B5%E0%B8%99%E0%B8%B5%E0%B9%89%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B8%9B%E0%B8%A5%E0%B8%B5%E0%B8%81%E0%B9%80%E0%B8%95%E0%B8%B4%E0%B8%9A%E0%B9%82%E0%B8%95%E0%B8%95%E0%B9%88%E0%B8%AD%E0%B9%80%E0%B8%99%E0%B8%B7%E0%B9%88%E0%B8%AD%E0%B8%87_%E0%B8%84%E0%B8%B2%E0%B8%94%E0%B8%A7%E0%B9%88%E0%B8%B2%E0%B8%88%E0%B8%B0%E0%B8%A1%E0%B8%B5%E0%B8%A1%E0%B8%B9%E0%B8%A5%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%80%E0%B8%95%E0%B8%B4%E0%B8%9A%E0%B9%82%E0%B8%95%E0%B8%A3%E0%B8%B2%E0%B8%A7_12_%E0%B9%82%E0%B8%94%E0%B8%A2%E0%B9%80%E0%B8%89%E0%B8%9E%E0%B8%B2%E0%B8%B0_E-Commerce_%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%A1%E0%B8%B5%E0%B8%AA%E0%B8%B1%E0%B8%94%E0%B8%AA%E0%B9%88%E0%B8%A7%E0%B8%99_Non-Store_%E0%B8%A1%E0%B8%B2%E0%B8%81%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%AA%E0%B8%B8%E0%B8%94\"><\/span>\u0e1b\u0e35\u0e19\u0e35\u0e49\u0e04\u0e49\u0e32\u0e1b\u0e25\u0e35\u0e01\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07<br \/>\n\u0e04\u0e32\u0e14\u0e27\u0e48\u0e32\u0e08\u0e30\u0e21\u0e35\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e01\u0e32\u0e23\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e23\u0e32\u0e27 12%<br \/>\n\u0e42\u0e14\u0e22\u0e40\u0e09\u0e1e\u0e32\u0e30 E-Commerce<br \/>\n\u0e17\u0e35\u0e48\u0e21\u0e35\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19 Non-Store \u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21201\" src=\"https:\/\/www.priceza.com\/insights\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.50.52.png\" alt=\"\u0e20\u0e32\u0e1e\u0e23\u0e27\u0e21\u0e15\u0e25\u0e32\u0e14\u0e04\u0e49\u0e32\u0e1b\u0e25\u0e35\u0e01\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22\" width=\"1200\" height=\"668\" title=\"\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E0%B8%9B%E0%B8%B1%E0%B8%88%E0%B8%88%E0%B8%B1%E0%B8%A2%E0%B9%80%E0%B8%A3%E0%B8%B7%E0%B9%88%E0%B8%AD%E0%B8%87%E0%B8%A3%E0%B8%B2%E0%B8%84%E0%B8%B2_%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%84%E0%B8%A7%E0%B8%B2%E0%B8%A1%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B9%81%E0%B8%99%E0%B9%88%E0%B8%99%E0%B8%AD%E0%B8%99%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%99%E0%B9%82%E0%B8%A2%E0%B8%9A%E0%B8%B2%E0%B8%A2%E0%B8%A0%E0%B8%B2%E0%B8%84%E0%B8%A3%E0%B8%B1%E0%B8%90_%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%81%E0%B8%9B%E0%B8%A3%E0%B8%84%E0%B8%A7%E0%B8%B2%E0%B8%A1%E0%B8%97%E0%B9%89%E0%B8%B2%E0%B8%97%E0%B8%B2%E0%B8%A2%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%9C%E0%B8%B9%E0%B9%89%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%81%E0%B8%AD%E0%B8%9A%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%9B%E0%B8%B5_2024\"><\/span>\u0e1b\u0e31\u0e08\u0e08\u0e31\u0e22\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e23\u0e32\u0e04\u0e32 \u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e44\u0e21\u0e48\u0e41\u0e19\u0e48\u0e19\u0e2d\u0e19\u0e02\u0e2d\u0e07\u0e19\u0e42\u0e22\u0e1a\u0e32\u0e22\u0e20\u0e32\u0e04\u0e23\u0e31\u0e10<br \/>\n\u0e15\u0e31\u0e27\u0e41\u0e1b\u0e23\u0e04\u0e27\u0e32\u0e21\u0e17\u0e49\u0e32\u0e17\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e1b\u0e35 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0e41\u0e21\u0e49\u0e27\u0e48\u0e32\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e04\u0e49\u0e32\u0e2a\u0e48\u0e07\u0e04\u0e49\u0e32\u0e1b\u0e25\u0e35\u0e01\u0e21\u0e35\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e22\u0e2d\u0e14\u0e02\u0e32\u0e22\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e08\u0e32\u0e01\u0e19\u0e42\u0e22\u0e1a\u0e32\u0e22\u0e01\u0e32\u0e23\u0e01\u0e23\u0e30\u0e15\u0e38\u0e49\u0e19\u0e40\u0e28\u0e23\u0e29\u0e10\u0e01\u0e34\u0e08\u0e20\u0e32\u0e04\u0e23\u0e31\u0e10\u0e17\u0e35\u0e48\u0e01\u0e25\u0e48\u0e32\u0e27\u0e21\u0e32\u0e02\u0e49\u0e32\u0e07\u0e15\u0e49\u0e19 \u0e41\u0e15\u0e48\u0e01\u0e47\u0e22\u0e31\u0e07\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e30\u0e27\u0e31\u0e07\u0e43\u0e19\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e01\u0e33\u0e25\u0e31\u0e07\u0e0b\u0e37\u0e49\u0e2d\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e17\u0e35\u0e48\u0e22\u0e31\u0e07\u0e2d\u0e48\u0e2d\u0e19\u0e41\u0e2d\u0e08\u0e32\u0e01\u0e23\u0e32\u0e04\u0e32\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e41\u0e25\u0e30\u0e2b\u0e19\u0e35\u0e49\u0e04\u0e23\u0e31\u0e27\u0e40\u0e23\u0e37\u0e2d\u0e19\u0e17\u0e35\u0e48\u0e2d\u0e22\u0e39\u0e48\u0e43\u0e19\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e2a\u0e39\u0e07\u0e2d\u0e22\u0e39\u0e48\u0e17\u0e35\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e2d\u0e38\u0e1b\u0e2a\u0e23\u0e23\u0e04\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e02\u0e2d\u0e07\u0e15\u0e25\u0e32\u0e14 (Downside Risks) \u0e23\u0e27\u0e21<\/p>\n<blockquote><p><strong><em>&#8220;\u0e1b\u0e31\u0e08\u0e08\u0e31\u0e22\u0e01\u0e32\u0e23\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e04\u0e49\u0e32\u0e1b\u0e25\u0e35\u0e01\u0e01\u0e32\u0e23\u0e41\u0e02\u0e48\u0e07\u0e02\u0e31\u0e19\u0e17\u0e35\u0e48\u0e23\u0e38\u0e19\u0e41\u0e23\u0e07\u0e43\u0e19 Segment \u0e40\u0e14\u0e35\u0e22\u0e27\u0e01\u0e31\u0e19<\/em><\/strong><br \/>\n<strong><em>\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e2d\u0e31\u0e15\u0e23\u0e32\u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e01\u0e23\u0e30\u0e17\u0e1a\u0e15\u0e49\u0e19\u0e17\u0e38\u0e19\u0e01\u0e32\u0e23\u0e1c\u0e25\u0e34\u0e15 \u0e04\u0e37\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e17\u0e49\u0e32\u0e17\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e1b\u0e35 2024&#8243;<\/em><\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21203\" src=\"https:\/\/www.priceza.com\/insights\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-17.22.14.png\" alt=\"\u0e1b\u0e31\u0e08\u0e08\u0e31\u0e22\u0e01\u0e32\u0e23\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e04\u0e49\u0e32\u0e1b\u0e25\u0e35\u0e01\" width=\"1200\" height=\"671\" title=\"\"><\/p>\n<h1><span class=\"ez-toc-section\" id=\"%E0%B8%A0%E0%B8%B2%E0%B8%9E%E0%B8%A3%E0%B8%A7%E0%B8%A1%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B8%AD%E0%B8%B5%E0%B8%84%E0%B8%AD%E0%B8%A1%E0%B9%80%E0%B8%A1%E0%B8%B4%E0%B8%A3%E0%B9%8C%E0%B8%8B%E0%B8%9B%E0%B8%B5_2024\"><\/span>\u0e20\u0e32\u0e1e\u0e23\u0e27\u0e21\u0e15\u0e25\u0e32\u0e14\u0e2d\u0e35\u0e04\u0e2d\u0e21\u0e40\u0e21\u0e34\u0e23\u0e4c\u0e0b\u0e1b\u0e35 2024<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"%E0%B8%97%E0%B8%B4%E0%B8%A8%E0%B8%97%E0%B8%B2%E0%B8%87%E0%B8%9B%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B9%81%E0%B8%9C%E0%B8%99%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88_Omni-Channel_%E0%B9%81%E0%B8%A5%E0%B8%B0_Social_Commerce_%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B8%9E%E0%B8%A4%E0%B8%95%E0%B8%B4%E0%B8%81%E0%B8%A3%E0%B8%A3%E0%B8%A1%E0%B8%9C%E0%B8%B9%E0%B9%89%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B9%82%E0%B8%A0%E0%B8%84%E0%B8%A2%E0%B8%B8%E0%B8%84%E0%B8%94%E0%B8%B4%E0%B8%88%E0%B8%B4%E0%B8%97%E0%B8%B1%E0%B8%A5\"><\/span>\u0e17\u0e34\u0e28\u0e17\u0e32\u0e07\u0e1b\u0e23\u0e31\u0e1a\u0e41\u0e1c\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 Omni-Channel<br \/>\n\u0e41\u0e25\u0e30 Social Commerce \u0e23\u0e31\u0e1a\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e22\u0e38\u0e04\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e15\u0e25\u0e32\u0e14<span class=\"s1\"> E-Commerce <\/span>\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e08\u0e32\u0e01\u0e41\u0e23\u0e07\u0e2a\u0e48\u0e07\u0e08\u0e32\u0e01\u0e0a\u0e48\u0e27\u0e07\u0e42\u0e04\u0e27\u0e34\u0e14 \u0e04\u0e32\u0e14\u0e27\u0e48\u0e32\u0e43\u0e19\u0e1b\u0e35\u0e19\u0e35\u0e49\u0e08\u0e30\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19<span class=\"s1\"> 10% <\/span>\u0e08\u0e32\u0e01\u0e1b\u0e35\u0e17\u0e35\u0e48\u0e41\u0e25\u0e49\u0e27 \u0e41\u0e25\u0e30\u0e40\u0e21\u0e37\u0e48\u0e2d\u0e40\u0e23\u0e32\u0e19\u0e33\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32<span class=\"s1\"> E-Commerce <\/span>\u0e15\u0e48\u0e2d\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e15\u0e25\u0e32\u0e14\u0e04\u0e49\u0e32\u0e1b\u0e25\u0e35\u0e01\u0e43\u0e19\u0e1b\u0e35\u0e19\u0e35\u0e49\u0e2d\u0e22\u0e39\u0e48\u0e17\u0e35\u0e48<span class=\"s1\"> 21.5% <\/span>\u0e40\u0e23\u0e32\u0e08\u0e30\u0e40\u0e2b\u0e47\u0e19\u0e01\u0e32\u0e23\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19\u0e43\u0e19\u0e17\u0e38\u0e01\u0e46\u0e1b\u0e35 \u0e15\u0e31\u0e49\u0e07\u0e41\u0e15\u0e48\u0e1b\u0e35<span class=\"s1\"> 2019 <\/span>\u0e04\u0e32\u0e14\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e27\u0e48\u0e32\u0e43\u0e19\u0e1b\u0e35<span class=\"s1\"> 2027 <\/span>\u0e08\u0e30\u0e21\u0e35\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e17\u0e35\u0e48\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e02\u0e36\u0e49\u0e19<span class=\"s1\"> 23.4%<span class=\"Apple-converted-space\">\u00a0 <\/span><\/span>\u0e43\u0e19\u0e2a\u0e48\u0e27\u0e19\u0e02\u0e2d\u0e07\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e2a\u0e48\u0e27\u0e19\u0e41\u0e1a\u0e48\u0e07\u0e15\u0e25\u0e32\u0e14\u0e41\u0e21\u0e49<span class=\"s1\"> E-Marketplate <\/span>\u0e22\u0e31\u0e07\u0e04\u0e23\u0e2d\u0e07\u0e2a\u0e48\u0e27\u0e19\u0e41\u0e1a\u0e48\u0e07\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e17\u0e35\u0e48\u0e21\u0e35\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e41\u0e15\u0e48\u0e08\u0e30\u0e40\u0e2b\u0e47\u0e19\u0e27\u0e48\u0e32\u0e04\u0e48\u0e2d\u0e22\u0e46\u0e25\u0e14\u0e25\u0e07 \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e2d\u0e37\u0e48\u0e19\u0e46\u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e21\u0e35\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e2a\u0e39\u0e07\u0e02\u0e36\u0e49\u0e19\u0e42\u0e14\u0e22\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07<span class=\"s1\"> Omni-Channel <\/span>\u0e17\u0e35\u0e48\u0e19\u0e48\u0e32\u0e08\u0e31\u0e1a\u0e15\u0e32\u0e43\u0e19\u0e1b\u0e35\u0e19\u0e35\u0e49 \u0e2d\u0e35\u0e01\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e17\u0e35\u0e48\u0e21\u0e32\u0e41\u0e23\u0e07\u0e44\u0e21\u0e48\u0e41\u0e1e\u0e49\u0e01\u0e31\u0e19\u0e04\u0e37\u0e2d<span class=\"s1\"> Social Commerce <\/span>\u0e17\u0e35\u0e48\u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e21\u0e35\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e01\u0e31\u0e1a\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e2d\u0e35\u0e04\u0e2d\u0e21\u0e40\u0e21\u0e34\u0e23\u0e4c\u0e0b\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19\u0e17\u0e35\u0e48\u0e1c\u0e2a\u0e21\u0e1c\u0e2a\u0e32\u0e19\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07<span class=\"s1\"> E-Marketplate <\/span>\u0e41\u0e25\u0e30<span class=\"s1\"> Social Commerce <\/span>\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e44\u0e14\u0e49\u0e07\u0e48\u0e32\u0e22\u0e02\u0e36\u0e49\u0e19 \u0e08\u0e30\u0e40\u0e2b\u0e47\u0e19\u0e44\u0e14\u0e49\u0e08\u0e32\u0e01\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32<span class=\"s1\"> Social Commerce <\/span>\u0e15\u0e48\u0e2d\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e15\u0e25\u0e32\u0e14\u0e2d\u0e35\u0e04\u0e2d\u0e21\u0e40\u0e21\u0e34\u0e23\u0e4c\u0e0b\u0e04\u0e34\u0e14\u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19<span class=\"s1\"> 11.5% <\/span>\u0e41\u0e25\u0e30\u0e04\u0e32\u0e14\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e08\u0e30\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e40\u0e1b\u0e47\u0e19<span class=\"s1\"> 15.1% <\/span>\u0e15\u0e48\u0e2d\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32<span class=\"s1\"> E-Commerce <\/span>\u0e17\u0e31\u0e49\u0e07\u0e2b\u0e21\u0e14<\/p>\n<blockquote><p><strong><em>&#8220;\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e15\u0e25\u0e32\u0e14 E-Commerce \u0e15\u0e48\u0e2d\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e04\u0e48\u0e32\u0e1b\u0e25\u0e35\u0e01\u0e42\u0e15 21.5%<\/em><\/strong><br \/>\n<strong><em>\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e1b\u0e23\u0e31\u0e1a\u0e41\u0e1c\u0e19 Omni-Channel \u0e41\u0e25\u0e30 Social Commerce \u0e23\u0e31\u0e1a\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e22\u0e38\u0e04\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25&#8221;<\/em><\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21204\" src=\"https:\/\/www.priceza.com\/insights\/wp-content\/uploads\/2024\/02\/Priceza-122.jpg\" alt=\"\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e15\u0e25\u0e32\u0e14 E-Commerce\" width=\"1200\" height=\"800\" title=\"\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E0%B8%97%E0%B8%B4%E0%B8%A8%E0%B8%97%E0%B8%B2%E0%B8%87%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B9%81%E0%B8%99%E0%B8%A7%E0%B9%82%E0%B8%99%E0%B9%89%E0%B8%A1%E0%B8%9E%E0%B8%A4%E0%B8%95%E0%B8%B4%E0%B8%81%E0%B8%A3%E0%B8%A3%E0%B8%A1%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%99%E0%B8%B1%E0%B8%81%E0%B8%8A%E0%B9%89%E0%B8%AD%E0%B8%9B%E0%B9%84%E0%B8%97%E0%B8%A2%E0%B9%83%E0%B8%99%E0%B8%9B%E0%B8%B5_2024\"><\/span>\u0e17\u0e34\u0e28\u0e17\u0e32\u0e07\u0e41\u0e25\u0e30\u0e41\u0e19\u0e27\u0e42\u0e19\u0e49\u0e21\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e02\u0e2d\u0e07\u0e19\u0e31\u0e01\u0e0a\u0e49\u0e2d\u0e1b\u0e44\u0e17\u0e22\u0e43\u0e19\u0e1b\u0e35 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">\u0e1c\u0e25\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e08\u0e32\u0e01<span class=\"s1\"> SCB EIC Consumer Survey<span class=\"Apple-converted-space\">\u00a0 <\/span><\/span>\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e17\u0e35\u0e48\u0e19\u0e31\u0e01\u0e0a\u0e49\u0e2d\u0e1b\u0e44\u0e17\u0e22\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e43\u0e0a\u0e49\u0e43\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e31\u0e48\u0e07\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e43\u0e14\u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14 \u0e1e\u0e1a\u0e27\u0e48\u0e32\u0e17\u0e38\u0e01\u0e40\u0e08\u0e19\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e1c\u0e48\u0e32\u0e19\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07<span class=\"s1\"> E-Marketplace <\/span>\u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14 \u0e43\u0e19\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19<span class=\"s1\"> 54% <\/span>\u0e2b\u0e32\u0e01\u0e41\u0e1a\u0e48\u0e07\u0e15\u0e32\u0e21<span class=\"s1\"> Genneration <\/span>\u0e2d\u0e2d\u0e01\u0e21\u0e32\u0e08\u0e30\u0e40\u0e2b\u0e47\u0e19\u0e44\u0e14\u0e49\u0e27\u0e48\u0e32<span class=\"s1\"> Gen Z <\/span>\u0e19\u0e34\u0e22\u0e21\u0e2a\u0e31\u0e48\u0e07\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e1c\u0e48\u0e32\u0e19<span class=\"s1\"> Social Commerce <\/span>\u0e2d\u0e22\u0e39\u0e48\u0e17\u0e35\u0e48<span class=\"s1\"> 43.8% <\/span>\u0e1e\u0e2d\u0e46\u0e01\u0e31\u0e1a\u0e17\u0e35\u0e48\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e0b\u0e37\u0e49\u0e2d\u0e1a\u0e19<span class=\"s1\"> E-Marketplace <\/span>\u0e2d\u0e22\u0e39\u0e48\u0e17\u0e35\u0e48<span class=\"s1\"> 40.6% <\/span>\u0e0b\u0e36\u0e48\u0e07\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e19\u0e34\u0e22\u0e21\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e22\u0e46<\/p>\n<blockquote><p><em><strong>&#8220;E-Marketplace \u0e22\u0e31\u0e07\u0e04\u0e07\u0e04\u0e23\u0e2d\u0e07\u0e43\u0e08\u0e19\u0e31\u0e01\u0e0a\u0e49\u0e2d\u0e1b\u0e17\u0e38\u0e01\u0e27\u0e31\u0e22<\/strong><\/em><br \/>\n<em><strong>\u0e43\u0e19\u0e02\u0e13\u0e30\u0e17\u0e35\u0e48\u0e19\u0e31\u0e01\u0e0a\u0e49\u0e2d\u0e1b\u0e23\u0e38\u0e48\u0e19\u0e43\u0e2b\u0e21\u0e48\u0e19\u0e34\u0e22\u0e21\u0e0a\u0e49\u0e2d\u0e1b \u0e1c\u0e48\u0e32\u0e19 Social Commerce \u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e22\u0e46&#8221;<\/strong><\/em><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21205\" src=\"https:\/\/www.priceza.com\/insights\/wp-content\/uploads\/2024\/02\/Priceza-127.jpg\" alt=\"\u0e20\u0e32\u0e1e\u0e23\u0e27\u0e21\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07 E-Commerce\" width=\"1200\" height=\"800\" title=\"\"><\/p>\n<h1><span class=\"ez-toc-section\" id=\"%E0%B8%9B%E0%B8%B1%E0%B8%88%E0%B8%88%E0%B8%B1%E0%B8%A2%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B9%80%E0%B8%AB%E0%B8%95%E0%B8%B8%E0%B8%9C%E0%B8%A5%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%80%E0%B8%A5%E0%B8%B7%E0%B8%AD%E0%B8%81%E0%B8%8B%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%99%E0%B8%B1%E0%B8%81%E0%B8%8A%E0%B9%89%E0%B8%AD%E0%B8%9B%E0%B9%84%E0%B8%97%E0%B8%A2%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%9C%E0%B8%B9%E0%B9%89%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%81%E0%B8%AD%E0%B8%9A%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%84%E0%B8%A7%E0%B8%A3%E0%B9%83%E0%B8%AB%E0%B9%89%E0%B8%84%E0%B8%A7%E0%B8%B2%E0%B8%A1%E0%B8%AA%E0%B8%B3%E0%B8%84%E0%B8%B1%E0%B8%8D\"><\/span>\u0e1b\u0e31\u0e08\u0e08\u0e31\u0e22\u0e41\u0e25\u0e30\u0e40\u0e2b\u0e15\u0e38\u0e1c\u0e25\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e02\u0e2d\u0e07\u0e19\u0e31\u0e01\u0e0a\u0e49\u0e2d\u0e1b\u0e44\u0e17\u0e22\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e04\u0e27\u0e23\u0e43\u0e2b\u0e49\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p class=\"p1\">\u0e08\u0e32\u0e01\u0e1c\u0e25\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e1b\u0e31\u0e08\u0e08\u0e31\u0e22\u0e17\u0e35\u0e48\u0e21\u0e35\u0e1c\u0e25\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e2a\u0e31\u0e48\u0e07\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14 \u0e1e\u0e1a\u0e27\u0e48\u0e32\u0e1b\u0e31\u0e08\u0e08\u0e31\u0e22\u0e14\u0e49\u0e32\u0e19\u0e23\u0e32\u0e04\u0e32\u0e21\u0e35\u0e1c\u0e25\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e0b\u0e37\u0e49\u0e2d\u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14 \u0e19\u0e31\u0e01\u0e0a\u0e49\u0e2d\u0e1b\u0e44\u0e17\u0e22\u0e08\u0e30\u0e1e\u0e34\u0e08\u0e32\u0e23\u0e13\u0e32\u0e27\u0e48\u0e32\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e08\u0e30\u0e0b\u0e37\u0e49\u0e2d\u0e19\u0e31\u0e49\u0e19\u0e21\u0e35\u0e23\u0e32\u0e04\u0e32\u0e16\u0e39\u0e01\u0e01\u0e27\u0e48\u0e32\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e23\u0e49\u0e32\u0e19\u0e2d\u0e37\u0e48\u0e19\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48 \u0e41\u0e25\u0e30\u0e2b\u0e32\u0e01\u0e23\u0e49\u0e32\u0e19\u0e19\u0e31\u0e49\u0e19\u0e21\u0e35\u0e42\u0e1b\u0e23\u0e42\u0e21\u0e0a\u0e31\u0e48\u0e19\u0e2a\u0e48\u0e07\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e1f\u0e23\u0e35 \u0e08\u0e30\u0e21\u0e35\u0e41\u0e19\u0e27\u0e42\u0e19\u0e49\u0e21\u0e43\u0e2b\u0e49\u0e1e\u0e27\u0e01\u0e40\u0e02\u0e32\u0e08\u0e30\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e08\u0e33\u0e19\u0e27\u0e19\u0e0a\u0e34\u0e49\u0e19\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19 \u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e20\u0e32\u0e1e\u0e23\u0e27\u0e21\u0e02\u0e2d\u0e07\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e0a\u0e33\u0e23\u0e30\u0e40\u0e07\u0e34\u0e19 \u0e2d\u0e31\u0e19\u0e14\u0e31\u0e1a<span class=\"s1\"> 1 <\/span>\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e44\u0e17\u0e22\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e08\u0e48\u0e32\u0e22\u0e19\u0e31\u0e48\u0e19\u0e01\u0e47\u0e04\u0e37\u0e2d\u0e1a\u0e31\u0e15\u0e23\u0e40\u0e04\u0e23\u0e14\u0e34\u0e15 \u0e2d\u0e22\u0e39\u0e48\u0e17\u0e35\u0e48<span class=\"s1\"> 47% <\/span>\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e42\u0e2d\u0e19\u0e40\u0e07\u0e34\u0e19\u0e44\u0e21\u0e48\u0e27\u0e48\u0e32\u0e08\u0e30\u0e1c\u0e48\u0e32\u0e19\u0e1a\u0e31\u0e0d\u0e0a\u0e35\u0e18\u0e19\u0e32\u0e04\u0e32\u0e23\u0e02\u0e2d\u0e07\u0e23\u0e49\u0e32\u0e19<span class=\"s1\">, Promtpay <\/span>\u0e2b\u0e23\u0e37\u0e2d<span class=\"s1\"> QR Code <\/span>\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e19\u0e34\u0e22\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e2d\u0e31\u0e19\u0e14\u0e31\u0e1a<span class=\"s1\"> 2 <\/span>\u0e04\u0e37\u0e2d<span class=\"s1\"> 23% <\/span>\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e0a\u0e33\u0e23\u0e30\u0e40\u0e07\u0e34\u0e19\u0e1b\u0e25\u0e32\u0e22\u0e17\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e2d\u0e31\u0e19\u0e14\u0e31\u0e1a\u0e17\u0e35\u0e48<span class=\"s1\"> 3 <\/span>\u0e2d\u0e22\u0e39\u0e48\u0e17\u0e35\u0e48<span class=\"s1\"> 21%<span class=\"Apple-converted-space\">\u00a0 <\/span><\/span>\u0e2b\u0e32\u0e01\u0e41\u0e1a\u0e48\u0e07\u0e15\u0e32\u0e21\u0e40\u0e08\u0e19\u0e41\u0e25\u0e49\u0e27\u0e08\u0e30\u0e1e\u0e1a\u0e27\u0e48\u0e32\u0e15\u0e31\u0e27\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e01\u0e32\u0e23\u0e0a\u0e33\u0e23\u0e30\u0e40\u0e07\u0e34\u0e19\u0e42\u0e14\u0e22\u0e43\u0e0a\u0e49\u0e1a\u0e31\u0e15\u0e23\u0e40\u0e04\u0e23\u0e14\u0e34\u0e15\u0e08\u0e30\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e19\u0e34\u0e22\u0e21\u0e08\u0e32\u0e01\u0e27\u0e31\u0e22\u0e17\u0e33\u0e07\u0e32\u0e19\u0e19\u0e31\u0e48\u0e19\u0e04\u0e37\u0e2d<span class=\"s1\"> Gen Y <\/span>\u0e40\u0e1b\u0e47\u0e19\u0e2b\u0e25\u0e31\u0e01\u0e14\u0e49\u0e27\u0e22\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19<span class=\"s1\"> 53.3% <\/span>\u0e43\u0e19\u0e02\u0e13\u0e30\u0e17\u0e35\u0e48\u0e27\u0e31\u0e22\u0e23\u0e38\u0e48\u0e19\u0e2b\u0e23\u0e37\u0e2d\u0e0a\u0e32\u0e27<span class=\"s1\"> Gen Z <\/span>\u0e43\u0e0a\u0e49\u0e01\u0e32\u0e23\u0e42\u0e2d\u0e19\u0e40\u0e07\u0e34\u0e19\u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14<span class=\"s1\"> 50.0% <\/span>\u0e43\u0e19\u0e2a\u0e48\u0e27\u0e19\u0e02\u0e2d\u0e07\u0e01\u0e25\u0e38\u0e48\u0e21\u0e1c\u0e39\u0e49\u0e2a\u0e39\u0e07\u0e27\u0e31\u0e22\u0e41\u0e19\u0e48\u0e19\u0e2d\u0e19\u0e27\u0e48\u0e32<span class=\"s1\"> COD <\/span>\u0e2b\u0e23\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e0a\u0e33\u0e23\u0e30\u0e40\u0e07\u0e34\u0e19\u0e1b\u0e25\u0e32\u0e22\u0e17\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e17\u0e35\u0e48\u0e19\u0e34\u0e22\u0e21\u0e2a\u0e39\u0e07\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e01\u0e25\u0e38\u0e48\u0e21\u0e19\u0e35\u0e49 \u0e2b\u0e32\u0e01\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e21\u0e35\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e01\u0e25\u0e38\u0e48\u0e21\u0e27\u0e31\u0e22\u0e17\u0e33\u0e07\u0e32\u0e19\u0e02\u0e36\u0e49\u0e19\u0e44\u0e1b\u0e19\u0e31\u0e49\u0e19\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e17\u0e33\u0e42\u0e1b\u0e23\u0e42\u0e21\u0e0a\u0e31\u0e48\u0e19 \u0e2b\u0e23\u0e37\u0e2d\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e1e\u0e34\u0e40\u0e28\u0e29\u0e15\u0e48\u0e32\u0e07\u0e46\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e1a\u0e18\u0e19\u0e32\u0e04\u0e32\u0e23\u0e44\u0e14\u0e49\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2a\u0e19\u0e31\u0e1a\u0e2a\u0e19\u0e38\u0e19\u0e01\u0e32\u0e23\u0e02\u0e32\u0e22\u0e44\u0e14\u0e49\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19<\/p>\n<blockquote><p><em><strong>&#8220;\u0e19\u0e31\u0e01\u0e0a\u0e49\u0e2d\u0e1b\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e01\u0e31\u0e1a\u0e23\u0e49\u0e32\u0e19\u0e17\u0e35\u0e48\u0e23\u0e32\u0e04\u0e32\u0e16\u0e39\u0e01\u0e27\u0e48\u0e32 \u0e2b\u0e32\u0e01\u0e21\u0e35\u0e08\u0e31\u0e14\u0e2a\u0e48\u0e07\u0e1f\u0e23\u0e35 \u0e08\u0e30\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e40\u0e1e\u0e34\u0e48\u0e21&#8221;<\/strong><\/em><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21206\" src=\"https:\/\/www.priceza.com\/insights\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-08-at-01.59.51.png\" alt=\"\u0e1b\u0e31\u0e08\u0e08\u0e31\u0e22\u0e41\u0e25\u0e30\u0e40\u0e2b\u0e15\u0e38\u0e1c\u0e25\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e02\u0e2d\u0e07\u0e19\u0e31\u0e01\u0e0a\u0e49\u0e2d\u0e1b\u0e44\u0e17\u0e22\" width=\"1200\" height=\"676\" title=\"\"><\/p>\n<h1><span class=\"ez-toc-section\" id=\"%E0%B8%84%E0%B8%A7%E0%B8%B2%E0%B8%A1%E0%B8%97%E0%B9%89%E0%B8%B2%E0%B8%97%E0%B8%B2%E0%B8%A2%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%9C%E0%B8%B9%E0%B9%89%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%81%E0%B8%AD%E0%B8%9A%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%AD%E0%B8%B2%E0%B8%88%E0%B9%80%E0%B8%9C%E0%B8%8A%E0%B8%B4%E0%B8%8D_%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%A7%E0%B8%B4%E0%B8%98%E0%B8%B5%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B8%A1%E0%B8%B7%E0%B8%AD%E0%B9%83%E0%B8%99%E0%B8%A0%E0%B8%B2%E0%B8%84%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88%E0%B9%83%E0%B8%99%E0%B8%9B%E0%B8%B5_2024\"><\/span>\u0e04\u0e27\u0e32\u0e21\u0e17\u0e49\u0e32\u0e17\u0e32\u0e22\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e2d\u0e32\u0e08\u0e40\u0e1c\u0e0a\u0e34\u0e0d \u0e41\u0e25\u0e30\u0e27\u0e34\u0e18\u0e35\u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e21\u0e37\u0e2d\u0e43\u0e19\u0e20\u0e32\u0e04\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e43\u0e19\u0e1b\u0e35 2024<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h3><span class=\"ez-toc-section\" id=\"1_%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%81%E0%B8%82%E0%B9%88%E0%B8%87%E0%B8%82%E0%B8%B1%E0%B8%99%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%A1%E0%B8%B2%E0%B8%81%E0%B8%82%E0%B8%B6%E0%B9%89%E0%B8%99\"><\/span>1. \u0e01\u0e32\u0e23\u0e41\u0e02\u0e48\u0e07\u0e02\u0e31\u0e19\u0e17\u0e35\u0e48\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e15\u0e48\u0e32\u0e07\u0e40\u0e02\u0e49\u0e32\u0e2a\u0e39\u0e48\u0e15\u0e25\u0e32\u0e14 E-commerce \u0e17\u0e4d\u0e32\u0e43\u0e2b\u0e49\u0e40\u0e01\u0e34\u0e14\u0e01\u0e32\u0e23\u0e41\u0e02\u0e48\u0e07\u0e02\u0e31\u0e19\u0e17\u0e35\u0e48\u0e23\u0e38\u0e19\u0e41\u0e23\u0e07 \u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23 \u0e08\u0e36\u0e07\u0e15\u0e49\u0e2d\u0e07\u0e2d\u0e32\u0e28\u0e31\u0e22\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e04\u0e34\u0e14\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2a\u0e23\u0e23\u0e04\u0e4c \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e2d\u0e22\u0e39\u0e48\u0e23\u0e2d\u0e14\u0e43\u0e19\u0e20\u0e32\u0e27\u0e30\u0e41\u0e02\u0e48\u0e07\u0e02\u0e31\u0e19\u0e2a\u0e39\u0e07<br \/>\n<strong>\u0e41\u0e19\u0e30\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23 :\u00a0 \u0e28\u0e36\u0e01\u0e29\u0e32\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e40\u0e25\u0e48\u0e19\u0e43\u0e19\u0e15\u0e25\u0e32\u0e14\u0e40\u0e1e\u0e37\u0e48\u0e2d set position \u0e15\u0e31\u0e27\u0e40\u0e2d\u0e07<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E0%B8%84%E0%B8%A7%E0%B8%B2%E0%B8%A1%E0%B8%84%E0%B8%B2%E0%B8%94%E0%B8%AB%E0%B8%A7%E0%B8%B1%E0%B8%87%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%9C%E0%B8%B9%E0%B9%89%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B9%82%E0%B8%A0%E0%B8%84%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%AA%E0%B8%B9%E0%B8%87%E0%B8%82%E0%B8%B6%E0%B9%89%E0%B8%99\"><\/span>2. \u0e04\u0e27\u0e32\u0e21\u0e04\u0e32\u0e14\u0e2b\u0e27\u0e31\u0e07\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e17\u0e35\u0e48\u0e2a\u0e39\u0e07\u0e02\u0e36\u0e49\u0e19<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0e17\u0e32\u0e07\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e17\u0e35\u0e48\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19 \u0e17\u0e4d\u0e32\u0e43\u0e2b\u0e49\u0e04\u0e27\u0e32\u0e21\u0e04\u0e32\u0e14\u0e2b\u0e27\u0e31\u0e07\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19 \u0e40\u0e0a\u0e48\u0e19 \u0e04\u0e48\u0e32\u0e41\u0e19\u0e30\u0e19\u0e4d\u0e32\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e1a\u0e38\u0e04\u0e04\u0e25 \u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e2a\u0e48\u0e07\u0e17\u0e35\u0e48\u0e23\u0e27\u0e14\u0e40\u0e23\u0e47\u0e27 \u0e15\u0e31\u0e27\u0e40\u0e25\u0e37\u0e2d\u0e01 \u0e01\u0e32\u0e23\u0e17\u0e4d\u0e32\u0e23\u0e30\u0e40\u0e07\u0e34\u0e19 \u0e2b\u0e32\u0e01\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e44\u0e21\u0e48\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16 \u0e15\u0e2d\u0e1a\u0e2a\u0e19\u0e2d\u0e07\u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e44\u0e14\u0e49 \u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e2d\u0e32\u0e08\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e0a\u0e37\u0e48\u0e2d \u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e08\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2d\u0e37\u0e48\u0e19\u0e44\u0e14\u0e49<br \/>\n<strong>\u0e41\u0e19\u0e30\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23 : \u0e1b\u0e23\u0e31\u0e1a\u0e1b\u0e23\u0e38\u0e07 user experience, customer service, loyalty program, \u0e43\u0e0a\u0e49 data analytics<br \/>\n<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A1%E0%B8%B5%E0%B8%AA%E0%B9%88%E0%B8%A7%E0%B8%99%E0%B8%A3%E0%B9%88%E0%B8%A7%E0%B8%A1%E0%B8%81%E0%B8%B1%E0%B8%9A%E0%B8%A5%E0%B8%B9%E0%B8%81%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%99%E0%B9%89%E0%B8%AD%E0%B8%A2%E0%B9%80%E0%B8%81%E0%B8%B4%E0%B8%99%E0%B9%84%E0%B8%9B\"><\/span>3. \u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e1a\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e19\u0e49\u0e2d\u0e22\u0e40\u0e01\u0e34\u0e19\u0e44\u0e1b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0e01\u0e32\u0e23\u0e43\u0e2b\u0e49\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e43\u0e2b\u0e49\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21\u0e08\u0e30\u0e15\u0e49\u0e2d\u0e07\u0e21\u0e35 \u0e04\u0e27\u0e32\u0e21\u0e1e\u0e2d\u0e14\u0e35 \u0e16\u0e49\u0e32\u0e21\u0e32\u0e01\u0e40\u0e01\u0e34\u0e19\u0e44\u0e1b\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e08\u0e30\u0e2d\u0e36\u0e14\u0e2d\u0e31\u0e14 \u0e23\u0e27\u0e21\u0e44\u0e1b\u0e16\u0e36\u0e07 \u0e01\u0e32\u0e23\u0e43\u0e2b\u0e49\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21 \u0e2b\u0e32\u0e01\u0e19\u0e49\u0e2d\u0e22\u0e40\u0e01\u0e34\u0e19\u0e44\u0e1b \u0e01\u0e47\u0e08\u0e30\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49 \u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25 \u0e41\u0e15\u0e48\u0e2b\u0e32\u0e01\u0e21\u0e32\u0e01\u0e40\u0e01\u0e34\u0e19\u0e44\u0e1b\u0e08\u0e30\u0e17\u0e4d\u0e32\u0e43\u0e2b\u0e49\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e23\u0e39\u0e49\u0e2a\u0e36\u0e01\u0e16\u0e39\u0e01\u0e42\u0e08\u0e21\u0e15\u0e35<br \/>\n<strong>\u0e41\u0e19\u0e30\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23 : Segment \u0e01\u0e25\u0e38\u0e48\u0e21\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e35\u0e25\u0e31\u0e01\u0e29\u0e13\u0e30\u0e04\u0e25\u0e49\u0e32\u0e22 \u0e46 \u0e01\u0e31\u0e19 \u0e2a\u0e23\u0e49\u0e32\u0e07\u0e02\u0e49\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e41\u0e25\u0e30\u0e04\u0e48\u0e32\u0e41\u0e19\u0e30\u0e19\u0e48\u0e32\u0e17\u0e35\u0e48\u0e1b\u0e23\u0e31\u0e1a\u0e43\u0e2b\u0e49\u0e40\u0e2b\u0e21\u0e32\u0e30\u0e2a\u0e21\u0e01\u0e31\u0e1a \u0e41\u0e15\u0e48\u0e25\u0e30\u0e01\u0e25\u0e38\u0e48\u0e21 \u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e17\u0e48\u0e32\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e1c\u0e48\u0e32\u0e19 \u0e2d\u0e35\u0e40\u0e21\u0e25\u0e2b\u0e23\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e41\u0e08\u0e49\u0e07\u0e40\u0e15\u0e37\u0e2d\u0e19\u0e1e\u0e48\u0e32\u0e19\u0e41\u0e2d\u0e1b\u0e1e\u0e25\u0e34\u0e40\u0e04\u0e0a\u0e31\u0e19<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Low_Conversion_Rates\"><\/span>4. Low Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0e01\u0e32\u0e23\u0e42\u0e19\u0e49\u0e21\u0e19\u0e49\u0e32\u0e27\u0e43\u0e2b\u0e49\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e21\u0e32\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32 \u0e17\u0e48\u0e32\u0e21\u0e01\u0e25\u0e32\u0e07\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32\u0e21\u0e32\u0e01\u0e21\u0e32\u0e22\u0e43\u0e19\u0e42\u0e25\u0e01\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e40\u0e1b\u0e47\u0e19 \u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e17\u0e35\u0e48\u0e17\u0e49\u0e32\u0e17\u0e32\u0e22 \u0e14\u0e31\u0e07\u0e19\u0e31\u0e49\u0e19 \u0e01\u0e32\u0e23\u0e17\u0e4d\u0e32\u0e43\u0e2b\u0e49\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e23\u0e39\u0e49\u0e2a\u0e36\u0e01 \u0e40\u0e2b\u0e21\u0e37\u0e2d\u0e19\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e02\u0e49\u0e2d\u0e40\u0e2a\u0e19\u0e2d\u0e17\u0e35\u0e48\u0e1e\u0e34\u0e40\u0e28\u0e29\u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32\u0e04\u0e27\u0e23 \u0e43\u0e2b\u0e49\u0e04\u0e27\u0e32\u0e21\u0e43\u0e2a\u0e48\u0e43\u0e08<br \/>\n<strong>\u0e41\u0e19\u0e30\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23 : friendly-checkout \u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e02\u0e49\u0e2d\u0e40\u0e2a\u0e19\u0e2d\u0e1e\u0e34\u0e40\u0e28\u0e29 \u0e19\u0e2d\u0e01\u0e40\u0e2b\u0e19\u0e37\u0e2d\u0e08\u0e32\u0e01\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e2a\u0e48\u0e07\u0e1f\u0e23\u0e35<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Cart_Abandonment\"><\/span>5. Cart Abandonment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0e08\u0e32\u0e01\u0e1e\u0e25\u0e2a\u0e4d\u0e32\u0e23\u0e27\u0e08\u0e02\u0e2d\u0e07 FinancesOnline \u0e1e\u0e1a\u0e27\u0e48\u0e32 59.2-79.8% \u0e02\u0e2d\u0e07\u0e19\u0e31\u0e01\u0e0a\u0e49\u0e2d\u0e1b\u0e25\u0e30\u0e17\u0e34\u0e49\u0e07\u0e15\u0e30\u0e01\u0e23\u0e49\u0e32 \u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e0b\u0e36\u0e48\u0e07\u0e2a\u0e32\u0e40\u0e2b\u0e15\u0e38\u0e2d\u0e32\u0e08\u0e21\u0e32\u0e01\u0e08\u0e32\u0e01 \u0e04\u0e48\u0e32\u0e08\u0e31\u0e14\u0e2a\u0e48\u0e07\u0e17\u0e35\u0e48\u0e2a\u0e39\u0e07 \u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e17\u0e4d\u0e32\u0e23\u0e30\u0e40\u0e07\u0e34\u0e19\u0e17\u0e35\u0e48\u0e0b\u0e31\u0e1a\u0e0b\u0e49\u0e2d\u0e19 \u0e2b\u0e23\u0e37\u0e2d\u0e2d\u0e32\u0e08\u0e08\u0e30\u0e02\u0e32\u0e14\u0e04\u0e27\u0e32\u0e21\u0e44\u0e27\u0e49\u0e27\u0e32\u0e07\u0e43\u0e08\u0e43\u0e19\u0e01\u0e32\u0e23\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32<br \/>\n<strong>\u0e41\u0e19\u0e30\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23 : \u0e25\u0e14\u0e02\u0e31\u0e49\u0e19\u0e15\u0e2d\u0e19\u0e43\u0e19\u0e01\u0e32\u0e23\u0e0a\u0e33\u0e23\u0e30\u0e40\u0e07\u0e34\u0e19 \u0e23\u0e27\u0e21\u0e44\u0e1b\u0e16\u0e36\u0e07\u0e01\u0e32\u0e23\u0e17\u0e4d\u0e32\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e17\u0e35\u0e48\u0e0a\u0e37\u0e48\u0e2d\u0e2a\u0e31\u0e15\u0e22\u0e4c<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6%E0%B8%82%E0%B8%B1%E0%B9%89%E0%B8%99%E0%B8%95%E0%B8%AD%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3_Return_%E0%B9%81%E0%B8%A5%E0%B8%B0_Refund_%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%A2%E0%B8%B8%E0%B9%88%E0%B8%87%E0%B8%A2%E0%B8%B2%E0%B8%81\"><\/span>6.\u0e02\u0e31\u0e49\u0e19\u0e15\u0e2d\u0e19\u0e01\u0e32\u0e23 Return \u0e41\u0e25\u0e30 Refund \u0e17\u0e35\u0e48\u0e22\u0e38\u0e48\u0e07\u0e22\u0e32\u0e01<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0e2b\u0e32\u0e01\u0e01\u0e32\u0e23\u0e04\u0e37\u0e19\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e40\u0e1b\u0e47\u0e19\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e17\u0e35\u0e48\u0e22\u0e38\u0e48\u0e07\u0e22\u0e32\u0e01\u0e2a\u0e33\u0e32\u0e2b\u0e23\u0e31\u0e1a\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32 \u0e41\u0e19\u0e27\u0e42\u0e19\u0e49\u0e21\u0e01\u0e32\u0e23\u0e01\u0e25\u0e31\u0e1a\u0e21\u0e32\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e01\u0e47\u0e08\u0e30\u0e25\u0e14\u0e25\u0e07 \u0e14\u0e31\u0e07\u0e19\u0e31\u0e49\u0e19 \u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e31\u0e1a\u0e21\u0e37\u0e2d\u0e01\u0e31\u0e1a\u0e02\u0e31\u0e49\u0e19\u0e15\u0e2d\u0e19\u0e19\u0e35\u0e49 \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e0a\u0e32\u0e0d\u0e09\u0e25\u0e32\u0e14<br \/>\n<strong>\u0e41\u0e19\u0e30\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23 : \u0e17\u0e4d\u0e32\u0e2b\u0e19\u0e14\u0e19\u0e42\u0e22\u0e1a\u0e32\u0e22\u0e17\u0e35\u0e48\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19 \u0e15\u0e2d\u0e1a\u0e01\u0e25\u0e31\u0e1a\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e43\u0e19\u0e17\u0e31\u0e19\u0e17\u0e35 \u0e23\u0e27\u0e21\u0e44\u0e1b\u0e16\u0e36\u0e07\u0e01\u0e32\u0e23\u0e43\u0e2b\u0e49\u0e2a\u0e48\u0e27\u0e19\u0e25\u0e14\/loyalty program \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e22\u0e31\u0e07\u0e04\u0e07\u0e04\u0e27\u0e32\u0e21\u0e19\u0e48\u0e32\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e16\u0e37\u0e2d\u0e02\u0e2d\u0e07\u0e23\u0e49\u0e32\u0e19\u0e04\u0e49\u0e32<\/strong><\/p>\n<p><strong>\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e04\u0e23\u0e1a\u0e16\u0e49\u0e27\u0e19\u0e17\u0e48\u0e32\u0e19\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14 Slide \u0e0a\u0e38\u0e14\u0e19\u0e35\u0e49\u0e40\u0e01\u0e47\u0e1a\u0e44\u0e27\u0e49\u0e43\u0e0a\u0e49\u0e2d\u0e49\u0e32\u0e07\u0e2d\u0e34\u0e07<\/strong><br \/>\n<strong>\u0e42\u0e14\u0e22\u0e2a\u0e41\u0e01\u0e19 QR Code \u0e2b\u0e23\u0e37\u0e2d\u0e04\u0e25\u0e34\u0e01\u0e17\u0e35\u0e48\u0e23\u0e39\u0e1b<\/strong><\/p>\n<p><a href=\"https:\/\/bit.ly\/4bxGaoI\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21210\" src=\"https:\/\/www.priceza.com\/insights\/wp-content\/uploads\/2024\/02\/bit.ly_4bxGaoI.png\" alt=\"\" width=\"300\" height=\"300\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e20\u0e32\u0e1e\u0e23\u0e27\u0e21\u0e15\u0e25\u0e32\u0e14\u0e04\u0e49\u0e32\u0e1b\u0e25\u0e35\u0e01\u0e43\u0e19&#8230;<\/p>\n","protected":false},"author":8,"featured_media":21200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[292,166],"tags":[],"_links":{"self":[{"href":"https:\/\/www.priceza.com\/insights\/wp-json\/wp\/v2\/posts\/21199"}],"collection":[{"href":"https:\/\/www.priceza.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.priceza.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.priceza.com\/insights\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.priceza.com\/insights\/wp-json\/wp\/v2\/comments?post=21199"}],"version-history":[{"count":0,"href":"https:\/\/www.priceza.com\/insights\/wp-json\/wp\/v2\/posts\/21199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.priceza.com\/insights\/wp-json\/wp\/v2\/media\/21200"}],"wp:attachment":[{"href":"https:\/\/www.priceza.com\/insights\/wp-json\/wp\/v2\/media?parent=21199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.priceza.com\/insights\/wp-json\/wp\/v2\/categories?post=21199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.priceza.com\/insights\/wp-json\/wp\/v2\/tags?post=21199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}